Starting a business is exciting — but without the right marketing flow, it’s easy to waste time, money, and momentum. In this post, I’m breaking down the essential steps every startup should take to build a strong foundation: from your logo and brand style to your website, SEO, social media presence, and ad campaigns. Whether you’re just launching or ready to scale, this guide will help you create a marketing strategy that actually works.

Is your website helping your business—or holding it back? In this post, we’ll walk you through 5 clear signs that it’s time for a website redesign. From outdated design and slow load times to poor mobile responsiveness and low engagement, these red flags could be costing you customers. Discover what to watch for—and how a fresh new site can transform your online presence.

Your logo is more than just a pretty design—it’s the face of your business, the first impression, and a visual anchor for your entire brand identity. Let’s talk about why it matters, what makes a strong logo, and how to know when it’s time for a refresh.