Choosing the right colors and fonts for your brand doesn’t have to be overwhelming. In this simple guide, we break down how to align your visuals with your brand personality, use color psychology to connect with your audience, and pick fonts that keep your design professional and cohesive. Perfect for small business owners ready to create a brand they love!

Starting a business is exciting — but without the right marketing flow, it’s easy to waste time, money, and momentum. In this post, I’m breaking down the essential steps every startup should take to build a strong foundation: from your logo and brand style to your website, SEO, social media presence, and ad campaigns. Whether you’re just launching or ready to scale, this guide will help you create a marketing strategy that actually works.

Your logo is more than just a pretty design—it’s the face of your business, the first impression, and a visual anchor for your entire brand identity. Let’s talk about why it matters, what makes a strong logo, and how to know when it’s time for a refresh.